Maximizing Impact – How Signs Can Elevate Your Promotional Efforts

In today’s information overload, your business is competing with a flood of marketing messages for attention. One of the best ways to increase brand awareness and generate new business is with well-designed, quality signage. Research shows that most customers are influenced by business signs and make assumptions about the company based on its attractiveness, impact and clarity of the sign.

Whether your business is large or small, you can easily magnify the value of your products and services with creative and appealing signs and graphics. From a simple a-frame sandwich board to a sophisticated LED message center, your signs can be one of the most effective marketing tools in your arsenal.

What sets business signage apart from other forms of advertising is that it’s a marketing campaign that works for your company 24 hours a day, 365 days a year. It’s a wayfinding tool that helps customers navigate your business and find what they need. It’s also a sales generator that can encourage customers to buy more, especially when used strategically.

The best way to ensure that your promotional signs deliver the most impact is to make sure they are consistent with your branding. This is done by using your logo, fonts, colors and other visual themes across all of your marketing materials – including your signage. When people see this consistency, they start to build a familiarity with your brand and may begin to feel loyalty towards it.

Another key to maximizing the impact of your business’s signage is keeping it fresh and up to date. Consumers are always being exposed to marketing messages and your signs are a way for them to be reminded about the deals you have to offer. By keeping your signage current with your specials and promotions, you will attract more customers and increase your bottom line.

A well-placed sign can also encourage unplanned impulse purchases by grabbing the attention of passersby. These types of sales account for 20 to 45% of business revenue and can be easily generated with unique and eye-catching signage.

Promotional signage can be a great way to highlight specific product features, promote your business’s community involvement or announce awards and recognitions. These can all be broadcast with a digital signage system and can be updated remotely to keep your content fresh.

Lastly, interior signs can expand your branded experience by welcoming customers and reminding them of your mission statement or company values. They can even help to set a positive tone or mood. For example, a large lobby sign that greets visitors with a fun quote or a cheerful message can set a happy and upbeat tone for the entire experience. To learn more about how you can get started with creating a custom, eye-catching sign or graphic for your business, contact your local sign company in Fresno today.

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