Printed Promotional Material
Getting your brand known is one of the best ways to build loyalty and increase sales. It can be done through a variety of tactics, and printed promotional material is a popular option for many businesses.
Print Marketing Materials
Printed promotional material can be in the form of flyers, postcards and posters and come in various sizes and styles. They are also a great way to get your message in front of a lot of people at once.
Promotional Items
Often overlooked, printed promotional items like T-shirts, magnets and pens can be a great way to raise awareness about your company. These are relatively inexpensive and can be handed out at events, left on desks or displayed in windows and noticeboards.
Testimonials
Reviews and comments written by customers or industry professionals can help potential clients determine whether to choose your business over competitors. They can also be used in social media posts to help boost your visibility.
Postcards
A simple two-sided card containing your business information and a call to action can be a great way to reach out to new customers and promote your business. They are a popular direct mail option and are easily printed on quality paper stock to ensure your branding stands out from the crowd.
Catalogues
If you offer a range of products or services, a catalog can be an effective way to share detailed information about them. These are often more informative than flyers and can be distributed at client meetings, mailed directly to consumers or available at local businesses around town.
Newsletters
If you have a short amount of time and a limited budget, a newsletter can be an effective way to keep your audience updated with your latest news, product offerings and other business information. They are typically a few pages and can be delivered by email, mailed or handout at events.
Posters
The most traditional type of print marketing, posters can be placed in public places where your target audience may pass by them, such as on walls or in window displays. They can be small and subtle, or big and bold, depending on the type of business you are targeting.
Take-Away POS Displays
When you are trying to get your brand out in the community, a simple take-away POS display can be a great way to reach a large number of people at once. These can include coupons, brochures and menus that customers can voluntarily pick up and bring home to show their friends and family.
Unlike online marketing, where readers can easily click a ‘back’ button, readers of print materials have to actively engage with them. This means they have to spend more time reading, so your content is more likely to be read and remembered.
Despite the popularity of online marketing, printed promotional material is still a great way to get your name out there. It offers a more personal approach, so it’s important to use high-quality printing and design to ensure your materials stand out from the competition. If you are planning to get a printed promotional material for your campaign make sure you hire the best Salt Lake City screen printing company.