The Art of Promotion: Creating Impactful Printed Marketing Materials

Whether they’re attending an industry conference or setting up a booth at their local farmers market, start-ups need to use marketing materials that can grow their brand and draw in customers. Printed marketing materials are tangible items that can be physically distributed and displayed, which is a unique advantage over digital marketing assets, as it allows your audience to experience […]

Challenges Faced by the Commercial Printing Industry

Commercial printing is a huge industry, with roughly 35,000 companies and $90 billion in annual revenue. Some large companies include RR Donnelley and Quebecor World, while most others operate one production plant and employ fewer than 20 people. In fact, the commercial printing industry is highly fragmented, with just 50 of the largest companies holding 30 percent of the market. […]