Whether they’re attending an industry conference or setting up a booth at their local farmers market, start-ups need to use marketing materials that can grow their brand and draw in customers. Printed marketing materials are tangible items that can be physically distributed and displayed, which is a unique advantage over digital marketing assets, as it allows your audience to experience […]
Screen printing on fabric is a great way to market a business and promote your products. You can create brand recognition and a lasting customer relationship through screen-printed products. And since the screen printing uses a low-cost per unit process, it offers you higher profit margins than many other printing techniques. Let’s look at some of the reasons why you […]
Commercial printing is a huge industry, with roughly 35,000 companies and $90 billion in annual revenue. Some large companies include RR Donnelley and Quebecor World, while most others operate one production plant and employ fewer than 20 people. In fact, the commercial printing industry is highly fragmented, with just 50 of the largest companies holding 30 percent of the market. […]
One of the first things to consider when creating printing materials for business and product branding and promotion is who will be reading them. There are many different audiences, so it is important to find out who your audience is and what they are looking for. For example, if your company sells clothing, you may want to print a catalog […]